Collingwood "Side by Side" TVC
This TV commercial was the idea of PENSO, who approached JamTV to realise their vision, where I quickly jumped at the opportunity to take on the ambitious project. Involving a combination of purpose shot clips and crowd sourced submissions, the expanding wall of chanting Collingwood fans resolving into the 'Side by Side' logo presented a number of challenges both technical and creative in nature. The project went through a number of iterations refining the different components of the piece until the final result seen above was achieved.
In addition to this 30 second version, a 15 second and 60 second version were also created (though the 60 second never aired).