International Rules Logo animation

Client
AFL/GAA
Agency
JamTV
Services
Animated ident, animated segment titles

The 2017 International Rules tournament pitted Australia against Ireland over two games of International Rules football - a combination of Gaelic and Australian rules football.

My task was to create an animated logo resolve that could be used going in and out of ad breaks, as well as a handful of other titles in the same style to be used throughout the broadcast.

After modeling a 3D version of the provided logo, I set about creating a set of textures. Keen to make something different to the typical glossy sports look I came up with a grungy, chipped concrete look which I was able to colour as necessary. I used photos of Adelaide Stadium (where the match was to be played) and CG grass to create a 3D environment in which to place to logo, then combined the various components with some film effects to produce the finished piece seen above.

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