Tasked with creating an updated ident animation for JAM TV, I presented this concept. Intended to evoke connotations of a digital projector to symbolise JAM TV’s work creating high quality digital productions for sports and entertainment.
I used Cinema 4D to create the volumetric light and augmented that with plug-ins by Video Copilot and Red Giant. This allowed me to maintain a high degree of control over the final look of the projection without needing to re-render the 3D assets constantly.
A different direction was taken for the final ident but I believe this was a strong contender and I’m pleased with how it turned out.
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